how to guide
If X action is taken, then Y positive impact will be created. The Theory of Change is your framework for unlocking change.
Engage with those who have power–including decision makers, influencers and allies.
Learn how to define the actions that need to happen to create change. This is called your critical path, which serves as the blueprint of your campaign.
The Problem, Solution, and Ask is the three-step formula for communicating the core components of your campaign to potential supporters.
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Learn all the best practices for positioning your advocacy campaign on social media.
Get advocacy insights from the campaign to ban Trump from Twitter.
Why leveraging different calls-to-action actually deepens relationships with your constituents and supporters.
A successful campaign needs to tell an impactful story. Here’s how to craft a winning story for your campaign.
PODCAST
Megan Gordon-Kane, Public Affairs Manager and Lobbyist for the Feminist Womens’ Health Center, dives into lessons in reproductive rights and lobbying.
Hear from Josh McLaurin, State Representative for Georgia House District 51, on how politics works in a polarized system, the role of politicians, and how to make things better for the future.
Rally Starter Guide
The definitive guide for creating Rallies on Rally Starter. Created by us for you. Also available as a PDF.
How to Create "People Powered" Campaigns
Based on the Mobilisation Cookbook, the free course covers core elements of a ‘people powered’ campaign, when to use them and what to mix them with.
350.org Trainings
Share knowledge, build relationships and lead effective workshops.
Theory of Change
Understand strategizing as a dynamic ongoing process (not a static document). Practice analyzing power as a relationship, not a thing or quantity that can be owned. Practice creating a power based theory of change.
Cutting the Issue
Help reduce the scope of campaigns in order to focus efforts on where change can really be achieved. Consider the possible consequences of working on one part of a problem rather than others.
Strategy Chart
Identify Goals, Considerations, Opponents, Allies, Supporters, Targets, and Tactics
Simple Strategy Grid – Key Elements of Strategy
Elements of a Strategy
Elements of a Strategy – Key Elements of Strategy Breakdown
Why David Sometimes Wins
Leadership, Organization, and Strategy in the California Farm Worker Movement.
Advocacy Strategy vs. Advocacy Tactics
Advocacy strategy vs advocacy tactics, do you know the difference?
Power Mapping
To help participants consider the social and political context within which they are developing strategy. To creatively consider allies, opponents, targets and constituents prior to embarking on a campaign.
Critical Path Analysis
Inspire positive future thinking. Shift to outcomes rather than tactics focus. Outline some threads in the campaign’s stages. Develop capacities to ‘cut issues’.
Top 10 Email Writing Tips
Top ten tips in email writing from organisations changing the world
Indivisible Guide
Our goal is to provide practical understanding of how your Members of Congress (MoCs) think, and how you can demonstrate to them the depth and power of the opposition...
How to plan a campaign
This process attempts to bring together the best ideas from those works into one (hopefully) simple and straightforward process.
