how to guide
If X action is taken, then Y positive impact will be created. The Theory of Change is your framework for unlocking change.
Engage with those who have power–including decision makers, influencers and allies.
Learn how to define the actions that need to happen to create change. This is called your critical path, which serves as the blueprint of your campaign.
The Problem, Solution, and Ask is the three-step formula for communicating the core components of your campaign to potential supporters.
How To Mobilize Support For Your Campaign
Learn how to spread the word and mobilize support for your cause.
How To Engage Influencers
The right influencers can take your campaign to new heights by spreading the word about your cause and inspiring people to take action.
How To Pitch Journalists
Media coverage can help you gain supporters and provide legitimacy for your campaign—further building pressure to create change.
BLOG
Learn all the best practices for positioning your advocacy campaign on social media.
Get advocacy insights from the campaign to ban Trump from Twitter.
Why leveraging different calls-to-action actually deepens relationships with your constituents and supporters.
A successful campaign needs to tell an impactful story. Here’s how to craft a winning story for your campaign.
PODCAST
Megan Gordon-Kane, Public Affairs Manager and Lobbyist for the Feminist Womens’ Health Center, dives into lessons in reproductive rights and lobbying.
Hear from Josh McLaurin, State Representative for Georgia House District 51, on how politics works in a polarized system, the role of politicians, and how to make things better for the future.
The definitive guide for creating Rallies on Rally Starter. Created by us for you. Also available as a PDF.
Mobilisation Lab
Based on the Mobilisation Cookbook, the free course covers core elements of a ‘people powered’ campaign, when to use them and what to mix them with.
350.org
Share knowledge, build relationships and lead effective workshops.
New Organizing Institute (NOI)
Understand strategizing as a dynamic ongoing process (not a static document). Practice analyzing power as a relationship, not a thing or quantity that can be owned. Practice creating a power based theory of change.
The Change Agency
Help reduce the scope of campaigns in order to focus efforts on where change can really be achieved. Consider the possible consequences of working on one part of a problem rather than others.
Midwest Academy
Identify Goals, Considerations, Opponents, Allies, Supporters, Targets, and Tactics
Simple Strategy Grid – Key Elements of Strategy
Elements of a Strategy – Key Elements of Strategy Breakdown
Marshall Ganz
Leadership, Organization, and Strategy in the California Farm Worker Movement.
The Campaign Workshop Blog
Advocacy strategy vs advocacy tactics, do you know the difference?
To help participants consider the social and political context within which they are developing strategy. To creatively consider allies, opponents, targets and constituents prior to embarking on a campaign.
Inspire positive future thinking. Shift to outcomes rather than tactics focus. Outline some threads in the campaign’s stages. Develop capacities to ‘cut issues’.
Mobilization Lab
Top ten tips in email writing from organisations changing the world
Indivisible
Our goal is to provide practical understanding of how your Members of Congress (MoCs) think, and how you can demonstrate to them the depth and power of the opposition...
Christine Laurence
This process attempts to bring together the best ideas from those works into one (hopefully) simple and straightforward process.
