On August 18, 2022, Lifetime Fitness converted our basketball courts into full pickle ball courts.
Paying basketball players see this as gentrification to strategically push out the basketball demographic for "older and more stable paying members". It appears that lifetime is a sponsor of pickleball events and so many can speculate this as favoritism.
On a small scale, They have pushed out 50 consistent Basketball members for 50 undetermined Pickleball members. If this was indeed a smart business, they would keep the hoops up for the 50 consistent basketball members and schedule days for the interested pickleball players. They could forecast growth in their business by having both. That's 100 Basketball Players and (potential) Pickleball Players combined instead of forsaking 50 members for another 50 members. Just imagine these numbers on a larger scale.
Every day at varying times, pickleball players fail to show up. Meanwhile, 50 basketball players show up every day committed and waiting to play. Summer season is coming to an end and basketball players will be seeking refuge indoors. The numbers for basketball are growing and Lifetime is turning them away. We are asking Lifetime fitness to read the room for a better solution and give us our hoops back.