Apple could do more to protect kids, but they don’t. 

Apple’s App Store, iMessage, iCloud, and Screen Time are filled with persistent design flaws that expose children to needless risks and prevent parents from keeping their kids safe within the Apple ecosystem. 

We at Heat Initiative are calling for Apple to immediately address the following: 

• Safer App Store: Ensure that only age-appropriate, safe apps are available to and advertised to children. 
• Safer iMessage: Create easily accessible reporting in iMessage for kids and parents to report inappropriate images and harmful situations globally. 
• Safer iCloud: Stop the storage and spread of child sexual abuse images and videos in iCloud.