In a toy store, the warnings are clear. Labels like “Ages 3+” or “Not safe for children under 2” help parents make quick, informed choices. Movies, too, come with ratings—clear signals of what’s appropriate, vetted and validated by third-party experts.

Apple’s App Store is different. It’s a marketplace of over 2 million apps, many packaged to look kid-friendly. And although Apple has made clear commitments to its users, asserting that the App Store is “a safe place for kids” and that they “review every app to make sure it does what it says it does,” within 24 hours one researcher found hundreds of inappropriate apps rated as suitable for kids.

Join us in demanding that Apple’s App Store team overhaul their safety measures today.