Demand CEO Adam Mosseri Protect Kids on Instagram

Created by Heat Initiative
Instagram launched Teen Accounts in September 2024, promising that private profiles, restricted messaging, and parental supervision tools would better protect kids. 

But new polling tells a different story. A nationally representative study of 13–15-year-olds who use Instagram Teen Accounts found: 

  • Nearly half (47%) of young teen Instagram users have encountered unsafe content and unwanted messages in the past month. 
  • 23% received unwanted messages from strangers in the past month. 
  • Half were recommended accounts believed to be run by unknown adults.

Perhaps most concerningly, a majority of teens said they’ve grown “used to it,” showing how normalized harmful experiences have become on Instagram.

Instagram Teen Accounts are failing. Kids are still being targeted, exposed, and harmed. It’s time to hold Meta accountable.

Sign our petition to demand that Instagram CEO Adam Mosseri lives up to the promises he made parents when he launched Instagram Teens. 

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