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ARENANET - Restore the Fashion Wars: Stop the Customization Tax

Created by JoeySparkz

Boycott ArenaNet to Restore Fashion Wars 

Join the boycott to end the Customization Tax in Guild Wars 2. The February 3, 2026 Fashion Templates change was marketed as easier cosmetic switching, but it reduced flexibility and added friction instead. 

Why We’re Upset 

As part of recent anti-consumer, player-aggressive updates / monetization, players get two free fashion template slots (regardless of the quantity of equipment slots on any character), while additional slots cost 600 gems each. What used to be quick, free and creative now involves extra menus, awkward steps, and the risk of overwriting looks. Many veterans feel this devalues prior investment in equipment templates and long-standing, intuitive wardrobe behavior.

What We Demand 

  1. Restore free linkage between equipment builds and their unique skins and dyes.
  2. Remove the 600-gem paywall for saving and swapping fashion.
  3. Integrate mounts, gliders, skiffs, and visual effects into one coherent customization workflow. 
  4. Provide a clear statement from executive leadership explaining the decision and committing to a player-first approach. 
The Ask and Pledge 

Suspend Fashion Template sales and formally revert wardrobe functionality to its pre–February 3 behavior. Until these demands are met, we will pause all Gem Store spending and disengage from all global NCSOFT products and promotions.

Resources / Call To Action

To those joining the rally 

Stop In-Game Activity: Daily Active User (DAU) counts are the most important metric for stakeholders. Do not log in. 

Halt Gem Purchases: Financial pressure is the only metric that forces a reversal on monetization policy. 

Spread the Word: Link the Forum Thread and the Rally Starter to ensure the community remains unified.

https://en-forum.guildwars2.com/topic/167461-fashion-templates-are-a-disaster

https://github.com/Highseeker/NCSOFT-BOYCOTT

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Amy Liu, Josh Davis, Colin Johanson, John Taylor: Restore free wardrobe linkage, end 600-gem tax on Fashion Templates. Suspend sales & revert Feb 3 changes. We'll boycott gems/NCSOFT until then. #GuildWars2 #FashionWars #ArenaNet #Boycott

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Amy Liu
Josh "Grouch" Davis
Colin Johanson
John Taylor
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ARENANET - Restore the Fashion Wars: Stop the Customization Tax

Boycott ArenaNet to Restore Fashion Wars 

Join the boycott to end the Customization Tax in Guild Wars 2. The February 3, 2026 Fashion Templates change was marketed as easier cosmetic switching, but it reduced flexibility and added friction instead. 

Why We’re Upset 

As part of recent anti-consumer, player-aggressive updates / monetization, players get two free fashion template slots (regardless of the quantity of equipment slots on any character), while additional slots cost 600 gems each. What used to be quick, free and creative now involves extra menus, awkward steps, and the risk of overwriting looks. Many veterans feel this devalues prior investment in equipment templates and long-standing, intuitive wardrobe behavior.

What We Demand 

  1. Restore free linkage between equipment builds and their unique skins and dyes.
  2. Remove the 600-gem paywall for saving and swapping fashion.
  3. Integrate mounts, gliders, skiffs, and visual effects into one coherent customization workflow. 
  4. Provide a clear statement from executive leadership explaining the decision and committing to a player-first approach. 
The Ask and Pledge 

Suspend Fashion Template sales and formally revert wardrobe functionality to its pre–February 3 behavior. Until these demands are met, we will pause all Gem Store spending and disengage from all global NCSOFT products and promotions.

Resources / Call To Action

To those joining the rally 

Stop In-Game Activity: Daily Active User (DAU) counts are the most important metric for stakeholders. Do not log in. 

Halt Gem Purchases: Financial pressure is the only metric that forces a reversal on monetization policy. 

Spread the Word: Link the Forum Thread and the Rally Starter to ensure the community remains unified.

https://en-forum.guildwars2.com/topic/167461-fashion-templates-are-a-disaster

https://github.com/Highseeker/NCSOFT-BOYCOTT

Progress

By tracking actions and sharing progress with the team, we know we are a part of something bigger than ourselves. Keep taking action and recruiting more supporters to join the rally!